Lufthansa puts pressure on Swiss to turn Geneva routes profitable 

Swiss may cut its European network from the current forty, to thirty destinations, as part of a market turnaround plan, dubbed ‘Geneva Reloaded’.

Image copyright: Sven1985 on fra-spotterforum.de
The two-year plan, which runs until 2018, aims at improving the profitability of the carrier’s Geneva hub ops. This plan will not affect Swiss’s long haul services to Mew a York JFK.

According to a meeting transcript, seen by the Sonntagszeiting, the carrier has been warned by parent Lufthansa Group that unless the plan pays off and Swiss’ regional European routes become profitable, the airport could be turned over to the group’s budget carrier, Eurowings.

As such, Eurowings has now been tasked with devising its own business plan for a possible Geneva market entry. Lufthansa Group insiders have said the company expects to make a decision on the future of its Geneva operations in the middle of next year.

Aside from domestic services to Lugano and Zurich, Swiss operates flights out of Geneva to various destinations in Algeria, Czechia, France, Germany, Greece, Ireland, Italy, Kosovo, Macedonia, Morocco, Norway, Portugal, Russia, Spain, Sweden and the United Kingdom.

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