Singapore Airlines to merge Tigerair and Scoot

Budget Aviation Holdings Pte Ltd, the firm that oversees Singapore Airlines and LCCs Scoot and Tigerair has confirmed it will pursue a singular brand AOC for the two airlines.

A Scoot 787-9 in SG50 livery. Copyright: Damien Aiello
In a filing to the Singapore stock exchange, BAH said it expected to complete the move by the second half of 2017.

“The integration is expected to be realised between mid- and end-2017, given the full spectrum of commercial, operational and regulatory considerations,” it said. “This will encompass flight scheduling and connections, as well as touchpoint integration for guests including a common website, contact centre and check-in counters.”

The two carriers have already started to share key functions, such as sales and marketing, IT, planning and operations.

Commenting on the merger, BAH CEO Lee Lik Hsin said Tigerair’s business will benefit from the strength of Scoot’s brand for the next phase of its growth.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s