SAS announced earlier that the airline will set up an Irish subsidiary to lower its cost base and to become more competitive in the market to regain lost market share from LCCs like Norwegian.
The new airline, SAS Scandinavian Airlines Ireland, is currently looking at getting an Air Operators Certificate from Ireland. They hope for the new company to be running by November 1st. The airline will wet-lease nine A320neo from its parent company while operating on behalf of it.
The airline’s first route will be from London Heathrow to Scandinavia, and will look into getting leisure flights from Spain in the near future. The new base will employ around forty staff to begin with.