Air Iceland rebrands as Air Iceland Connect

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A few days ago Icelandic airline, Air Iceland, decided to rebrand as Air Iceland connect. The airline, which is currently the largest provider of domestic flights in Iceland, says it is rebranding due to more tourist traffic, confusion due to the two names the airline is referred to (one Icelandic and one English) and because of a stronger partnership with Icelandair.

“We have used the name Air Iceland for years, but by adding the word ‘Connect’, we are showing our connection to Icelandic nature and destinations, connecting with our foreign destinations such as Greenland, Scotland and Northern Ireland and distinguishing ourselves slightly from Icelandair,” Árni Gunnarsson, Managing Director of Air Iceland Connect, said. “This is a global, descriptive name, and we are convinced that it will create a strong airline brand in the international aviation market.”

 

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