New Nigerian carrier jetWest looks to become Africa’s “easyJet”

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New Nigerian airline jetWest aims to start domestic operations in Nigeria in December this year. Nigeria, a country of nearly 200 million, has faced a lot of problems with its air industry lately. Bad airport infrastructure and the partial collapse of its largest airline has made the accessibility to air travel quite bad in the country lately. This is why airline founder, Dikko Nwachukwu, wants to revolutionize the airline industry in the country.

“We want to do for travel what cell phones did for telecoms. Fifteen years ago, there were less than one million phone lines in Nigeria and now there are 100 million. We could have 100 million (air) travelers, and I know JetWest will be in the middle of the revolution,”

The airline wants to launch with 100 employees and 3 Airbus A320 jets. The airline wants to become the “easyJet of Africa” by offering cheap fares and vibrant color scheme to attract new customers.

“We will cut out everything not core to the business and focus on getting fliers from A to B. Beyond that, we will have unbundled services so customers can pick and choose what they want.”

The airline hopes to become the biggest one in Nigeria. Starting with 3, expanding to 15 within three years and up to 40 within 5. This will help the carrier carry over 10 million passengers a year.


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